User that switches from a paid cable television subscription to an Internet television (OTT) service. In other words, part of the market that goes from traditional pay TV models to new OTT platforms.

Business

VOD OTT/CTV

Stands for Video on Demand. System where users choose what programming to watch at any time. It differs from linear programming that traditional television carries.

Business

KPI OTT/CTV

Key Performance Indicator. General term that refers to measures of the success of a company. Among its indicators is the its revenue growth, participation in the market or the growth of its customer base.

Business

ARR OTT/CTV

Stands for Annual Recurring Revenue. This metric indicates the amount of money that a company generates per year through its business model.

Business

DTC (Direct to Consumer) OTT/CTV

When the content distributor does not need intermediaries to get their product to the final consumer. For example, Netflix does not require a television channel to show its content; delivered DTC.

Business

Teaser OTT/CTV

Brief fragment of an audiovisual product designed to awaken in users the need to see more or buy.

Business

AVOD OTT/CTV

Advertising Video On Demand is the name given to the video on demand service that generates income by playing advertisements within the service. An example is the free YouTube platform, which plays ads over its videos and has display ad placements with which it generates revenue.

Business

Hybrid Model OTT/CTV

This model is linked to those OTT platforms that support a hybrid system of access to TVoD, SVoD and AVoD content for revenue generation.

Business

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