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AVOD definition

AVOD

Advertising Video On Demand is the name given to the video on demand service that generates income by playing advertisements within the service. An example is the free YouTube platform, which plays ads over its videos and has display ad placements with which it generates revenue.

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More terms of Business

MRR OTT/CTV

MRR or Monthly Recurring Revenue is the metric that measures recurring monthly income.

Business

Co-Viewing OTT/CTV

Traditional television term that is also used in connected television. Audience meters try to estimate how many people watch traditional television, even when a group of people are simultaneously watching the same television. These estimates allow advertisers to pay for every person who might be viewing their ads. In the case of digital video services, the user is referred to as the person who is consuming a service, that is, who is viewing a video, although there is no unified response in the market. It is expected that in the future there will be a unification in the audience measurement models of the different platforms, thus allowing all audiovisual consumption models to follow the same parameters.

Business

VOD OTT/CTV

Stands for Video on Demand. System where users choose what programming to watch at any time. It differs from linear programming that traditional television carries.

Business

KPI OTT/CTV

Key Performance Indicator. General term that refers to measures of the success of a company. Among its indicators is the its revenue growth, participation in the market or the growth of its customer base.

Business

Electronic Sell-Through OTT/CTV

Online audiovisual content purchase model. Allows users to download and own a copy of the video. It is the model on which TVOD (Transactional Video on Demand) is based on.

Business

Trailer OTT/CTV

Short fragment of audiovisual content intended to promote it and thus attract users to see more or buy the advertised product or service.

Business

TVOD OTT/CTV

Stands for Transaction video on Demand. Video on demand service where users pay for the consumption of each video.

Business

PPV Bundle OTT/CTV

Monetization feature on an OTT platform that allows you to select and watch a package of popular movies or series of a similar genre.

Business
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