VOD | Tappx

VOD

Stands for Video on Demand. System where users choose what programming to watch at any time. It differs from linear programming that traditional television carries.

Business

More terms of Business

Video Monetization OTT/CTV

The action of generating income from video content, whether through advertising marketing, subscription fees, paywalls or hybrid models.

Business

DTC (Direct to Consumer) OTT/CTV

When the content distributor does not need intermediaries to get their product to the final consumer. For example, Netflix does not require a television channel to show its content; delivered DTC.

Business

AVOD OTT/CTV

Advertising Video On Demand is the name given to the video on demand service that generates income by playing advertisements within the service. An example is the free YouTube platform, which plays ads over its videos and has display ad placements with which it generates revenue.

Business

Electronic Sell-Through OTT/CTV

Online audiovisual content purchase model. Allows users to download and own a copy of the video. It is the model on which TVOD (Transactional Video on Demand) is based on.

Business

Cord-Cutting OTT/CTV

User that switches from a paid cable television subscription to an Internet television (OTT) service. In other words, part of the market that goes from traditional pay TV models to new OTT platforms.

Business

Pay-TV OTT/CTV

Paid subscription television service .

Business

Binge-watching OTT/CTV

A common practice among OTT video platform users of watching episodes of a web series back to back until the available content of that series is finished.

Business

Pay-Per-View OTT/CTV

Video on demand service where users pay for the consumption of each video. Also known as TVOD

Business