More terms of Business

Video Monetization OTT/CTV

The action of generating income from video content, whether through advertising marketing, subscription fees, paywalls or hybrid models.

MRR OTT/CTV

MRR or Monthly Recurring Revenue is the metric that measures recurring monthly income.

PPV Bundle OTT/CTV

Monetization feature on an OTT platform that allows you to select and watch a package of popular movies or series of a similar genre.

CTV OTT/CTV

Connected TV refers to devices that use a television as a screen and connect to the Internet to access audiovisual content.

Online vídeo Subscription Business OTT/CTV

Online video company that charges users a recurring fee for accessing its content. Also known as SVOD

Watch Time OTT/CTV

Period of time that the content is consumed by a user.

FAST OTT/CTV

Free TV broadcast services with advertising, that is, they offer free content that would otherwise normally be paid content.

Binge-watching  OTT/CTV

A common practice among OTT video platform users of watching episodes of a web series back to back until the available content of that series is finished.

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