More terms of Business

PPV Bundle OTT/CTV

Monetization feature on an OTT platform that allows you to select and watch a package of popular movies or series of a similar genre.

Pay-TV OTT/CTV

Paid subscription television service .

Subscription Business Model OTT/CTV

Business model based on subscription payments. Generally, the user pays a fee to access the content on a monthly basis.

SVOD OTT/CTV

Stands for Subscription Video on Demand. Video on demand service in which a prior subscription is required to access the desired content.

Cord-Nevers OTT/CTV

Users who never paid for a TV subscription, but who do consume OTT video services.

Hybrid Model  OTT/CTV

This model is linked to those OTT platforms that support a hybrid system of access to TVoD, SVoD and AVoD content for revenue generation.

Binge-watching  OTT/CTV

A common practice among OTT video platform users of watching episodes of a web series back to back until the available content of that series is finished.

AVOD OTT/CTV

Advertising Video On Demand is the name given to the video on demand service that generates income by playing advertisements within the service. An example is the free YouTube platform, which plays ads over its videos and has display ad placements with which it generates revenue.

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