More terms of Business

Electronic Sell-Through OTT/CTV

Online audiovisual content purchase model. Allows users to download and own a copy of the video. It is the model on which TVOD (Transactional Video on Demand) is based on.

Video Monetization OTT/CTV

The action of generating income from video content, whether through advertising marketing, subscription fees, paywalls or hybrid models.

Trailer OTT/CTV

Short fragment of audiovisual content intended to promote it and thus attract users to see more or buy the advertised product or service.

Pay-Per-View OTT/CTV

Video on demand service where users pay for the consumption of each video. Also known as TVOD

SVOD OTT/CTV

Stands for Subscription Video on Demand. Video on demand service in which a prior subscription is required to access the desired content.

TVOD OTT/CTV

Stands for Transaction video on Demand. Video on demand service where users pay for the consumption of each video.

Hybrid Model  OTT/CTV

This model is linked to those OTT platforms that support a hybrid system of access to TVoD, SVoD and AVoD content for revenue generation.

Pay-TV OTT/CTV

Paid subscription television service .

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