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CTV definition

CTV

Connected TV refers to devices that use a television as a screen and connect to the Internet to access audiovisual content.

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More terms of Business

Online video Business OTT/CTV

online service that generates revenue selling access to its videos.

Business

Pay-TV OTT/CTV

Paid subscription television service .

Business

KPI OTT/CTV

Key Performance Indicator. General term that refers to measures of the success of a company. Among its indicators is the its revenue growth, participation in the market or the growth of its customer base.

Business

Electronic Sell-Through OTT/CTV

Online audiovisual content purchase model. Allows users to download and own a copy of the video. It is the model on which TVOD (Transactional Video on Demand) is based on.

Business

DMA (Designated Market Area) OTT/CTV

Designation of specific geographic markets that are often classified according to population size.

Business

Teaser OTT/CTV

Brief fragment of an audiovisual product designed to awaken in users the need to see more or buy.

Business

Video Monetization OTT/CTV

The action of generating income from video content, whether through advertising marketing, subscription fees, paywalls or hybrid models.

Business

VOD OTT/CTV

Stands for Video on Demand. System where users choose what programming to watch at any time. It differs from linear programming that traditional television carries.

Business
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