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KPI definition

KPI

Key Performance Indicator. General term that refers to measures of the success of a company. Among its indicators is the its revenue growth, participation in the market or the growth of its customer base.

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More terms of Business

Teaser OTT/CTV

Brief fragment of an audiovisual product designed to awaken in users the need to see more or buy.

Business

Online video Business OTT/CTV

online service that generates revenue selling access to its videos.

Business

DMA (Designated Market Area) OTT/CTV

Designation of specific geographic markets that are often classified according to population size.

Business

Pay-TV OTT/CTV

Paid subscription television service .

Business

Video Monetization OTT/CTV

The action of generating income from video content, whether through advertising marketing, subscription fees, paywalls or hybrid models.

Business

Online vídeo Subscription Business OTT/CTV

Online video company that charges users a recurring fee for accessing its content. Also known as SVOD

Business

ITU OTT/CTV

The ITU, which stands for the International Telecommunication Union, is a global organization that was established for the purpose of standardizing and regulating international telecommunications and radio. Its powers include the establishment of interconnection agreements between different countries.

Business

FAST OTT/CTV

Free TV broadcast services with advertising, that is, they offer free content that would otherwise normally be paid content.

Business
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