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KPI definition

KPI

Key Performance Indicator. General term that refers to measures of the success of a company. Among its indicators is the its revenue growth, participation in the market or the growth of its customer base.

Business
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More terms of Business

Trailer OTT/CTV

Short fragment of audiovisual content intended to promote it and thus attract users to see more or buy the advertised product or service.

Business

PPV Bundle OTT/CTV

Monetization feature on an OTT platform that allows you to select and watch a package of popular movies or series of a similar genre.

Business

Subscription Business Model OTT/CTV

Business model based on subscription payments. Generally, the user pays a fee to access the content on a monthly basis.

Business

Watch Time OTT/CTV

Period of time that the content is consumed by a user.

Business

ARR OTT/CTV

Stands for Annual Recurring Revenue. This metric indicates the amount of money that a company generates per year through its business model.

Business

MRR OTT/CTV

MRR or Monthly Recurring Revenue is the metric that measures recurring monthly income.

Business

Video Monetization OTT/CTV

The action of generating income from video content, whether through advertising marketing, subscription fees, paywalls or hybrid models.

Business

SVOD OTT/CTV

Stands for Subscription Video on Demand. Video on demand service in which a prior subscription is required to access the desired content.

Business
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