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Binge-watching  definition

Binge-watching 

A common practice among OTT video platform users of watching episodes of a web series back to back until the available content of that series is finished.

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More terms of Business

Teaser OTT/CTV

Brief fragment of an audiovisual product designed to awaken in users the need to see more or buy.

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Pay-Per-View OTT/CTV

Video on demand service where users pay for the consumption of each video. Also known as TVOD

Business

VOD OTT/CTV

Stands for Video on Demand. System where users choose what programming to watch at any time. It differs from linear programming that traditional television carries.

Business

CTV OTT/CTV

Connected TV refers to devices that use a television as a screen and connect to the Internet to access audiovisual content.

Business

Cord-Cutting OTT/CTV

User that switches from a paid cable television subscription to an Internet television (OTT) service. In other words, part of the market that goes from traditional pay TV models to new OTT platforms.

Business

Trailer OTT/CTV

Short fragment of audiovisual content intended to promote it and thus attract users to see more or buy the advertised product or service.

Business

TVOD OTT/CTV

Stands for Transaction video on Demand. Video on demand service where users pay for the consumption of each video.

Business

FAST OTT/CTV

Free TV broadcast services with advertising, that is, they offer free content that would otherwise normally be paid content.

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