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DTC (Direct to Consumer) definition

DTC (Direct to Consumer)

When the content distributor does not need intermediaries to get their product to the final consumer. For example, Netflix does not require a television channel to show its content; delivered DTC.

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More terms of Business

ITU OTT/CTV

The ITU, which stands for the International Telecommunication Union, is a global organization that was established for the purpose of standardizing and regulating international telecommunications and radio. Its powers include the establishment of interconnection agreements between different countries.

Business

TVOD OTT/CTV

Stands for Transaction video on Demand. Video on demand service where users pay for the consumption of each video.

Business

MRR OTT/CTV

MRR or Monthly Recurring Revenue is the metric that measures recurring monthly income.

Business

SVOD OTT/CTV

Stands for Subscription Video on Demand. Video on demand service in which a prior subscription is required to access the desired content.

Business

Watch Time OTT/CTV

Period of time that the content is consumed by a user.

Business

PPV Bundle OTT/CTV

Monetization feature on an OTT platform that allows you to select and watch a package of popular movies or series of a similar genre.

Business

FVOD OTT/CTV

Stands for Free video on Demand. Type of video on demand in which the subscriber receives unlimited access to videos without additional payment or display of ads.

Business

Cord-Cutting OTT/CTV

User that switches from a paid cable television subscription to an Internet television (OTT) service. In other words, part of the market that goes from traditional pay TV models to new OTT platforms.

Business
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