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DTC (Direct to Consumer) definition

DTC (Direct to Consumer)

When the content distributor does not need intermediaries to get their product to the final consumer. For example, Netflix does not require a television channel to show its content; delivered DTC.

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More terms of Business

Online video Business OTT/CTV

online service that generates revenue selling access to its videos.

Business

FVOD OTT/CTV

Stands for Free video on Demand. Type of video on demand in which the subscriber receives unlimited access to videos without additional payment or display of ads.

Business

Hybrid Model  OTT/CTV

This model is linked to those OTT platforms that support a hybrid system of access to TVoD, SVoD and AVoD content for revenue generation.

Business

Cord-Nevers OTT/CTV

Users who never paid for a TV subscription, but who do consume OTT video services.

Business

Electronic Sell-Through OTT/CTV

Online audiovisual content purchase model. Allows users to download and own a copy of the video. It is the model on which TVOD (Transactional Video on Demand) is based on.

Business

ARR OTT/CTV

Stands for Annual Recurring Revenue. This metric indicates the amount of money that a company generates per year through its business model.

Business

Video Monetization OTT/CTV

The action of generating income from video content, whether through advertising marketing, subscription fees, paywalls or hybrid models.

Business

SVOD OTT/CTV

Stands for Subscription Video on Demand. Video on demand service in which a prior subscription is required to access the desired content.

Business
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