User that switches from a paid cable television subscription to an Internet television (OTT) service. In other words, part of the market that goes from traditional pay TV models to new OTT platforms.
When the content distributor does not need intermediaries to get their product to the final consumer. For example, Netflix does not require a television channel to show its content; delivered DTC.
A common practice among OTT video platform users of watching episodes of a web series back to back until the available content of that series is finished.
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