Cord-Cutting definition

Cord-Cutting

User that switches from a paid cable television subscription to an Internet television (OTT) service. In other words, part of the market that goes from traditional pay TV models to new OTT platforms.

Business

More terms of Business

Electronic Sell-Through OTT/CTV

Online audiovisual content purchase model. Allows users to download and own a copy of the video. It is the model on which TVOD (Transactional Video on Demand) is based on.

CTV OTT/CTV

Connected TV refers to devices that use a television as a screen and connect to the Internet to access audiovisual content.

DTC (Direct to Consumer) OTT/CTV

When the content distributor does not need intermediaries to get their product to the final consumer. For example, Netflix does not require a television channel to show its content; delivered DTC.

Pay-Per-View OTT/CTV

Video on demand service where users pay for the consumption of each video. Also known as TVOD

Cord-Nevers OTT/CTV

Users who never paid for a TV subscription, but who do consume OTT video services.

AVOD OTT/CTV

Advertising Video On Demand is the name given to the video on demand service that generates income by playing advertisements within the service. An example is the free YouTube platform, which plays ads over its videos and has display ad placements with which it generates revenue.

FVOD OTT/CTV

Stands for Free video on Demand. Type of video on demand in which the subscriber receives unlimited access to videos without additional payment or display of ads.

Online vídeo Subscription Business OTT/CTV

Online video company that charges users a recurring fee for accessing its content. Also known as SVOD

×

Tappx logo white

Important Security Notice
Beware of scammers impersonating Tappx brand

We have identified fraudulent activities where malicious actors are imitating Tappx assets. These scams may compromise your security.

⚠️ Warning: The URL you came from has been flagged as potentially harmful. 

To stay safe, only trust communications and services from the official Tappx domain: tappx.com

×

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Etiam elit tortor, consequat sit amet ultricies ut, pellentesque a magna. Etiam mattis odio ut nibh pulvinar bibendum. Curabitur porta gravida urna sit amet tincidunt. Etiam sit amet nunc vulputate, blandit mauris sit amet, lacinia arcu. Morbi in orci tincidunt, tincidunt dolor vitae, hendrerit sem. Etiam in suscipit purus. Morbi dignissim vitae nibh ut condimentum.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.