User that switches from a paid cable television subscription to an Internet television (OTT) service. In other words, part of the market that goes from traditional pay TV models to new OTT platforms.
Advertising Video On Demand is the name given to the video on demand service that generates income by playing advertisements within the service. An example is the free YouTube platform, which plays ads over its videos and has display ad placements with which it generates revenue.
Stands for Video on Demand. System where users choose what programming to watch at any time. It differs from linear programming that traditional television carries.
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