More terms of Business

Watch Time OTT/CTV

Period of time that the content is consumed by a user.

Cord-Nevers OTT/CTV

Users who never paid for a TV subscription, but who do consume OTT video services.

PPV Bundle OTT/CTV

Monetization feature on an OTT platform that allows you to select and watch a package of popular movies or series of a similar genre.

ARR OTT/CTV

Stands for Annual Recurring Revenue. This metric indicates the amount of money that a company generates per year through its business model.

Trailer OTT/CTV

Short fragment of audiovisual content intended to promote it and thus attract users to see more or buy the advertised product or service.

Binge-watching  OTT/CTV

A common practice among OTT video platform users of watching episodes of a web series back to back until the available content of that series is finished.

FAST OTT/CTV

Free TV broadcast services with advertising, that is, they offer free content that would otherwise normally be paid content.

Online vídeo Subscription Business OTT/CTV

Online video company that charges users a recurring fee for accessing its content. Also known as SVOD

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