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TVOD

Stands for Transaction video on Demand. Video on demand service where users pay for the consumption of each video.

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More terms of Business

Trailer OTT/CTV

Short fragment of audiovisual content intended to promote it and thus attract users to see more or buy the advertised product or service.

Business

DMA (Designated Market Area) OTT/CTV

Designation of specific geographic markets that are often classified according to population size.

Business

FAST OTT/CTV

Free TV broadcast services with advertising, that is, they offer free content that would otherwise normally be paid content.

Business

DTC (Direct to Consumer) OTT/CTV

When the content distributor does not need intermediaries to get their product to the final consumer. For example, Netflix does not require a television channel to show its content; delivered DTC.

Business

Subscription Business Model OTT/CTV

Business model based on subscription payments. Generally, the user pays a fee to access the content on a monthly basis.

Business

Cord-Nevers OTT/CTV

Users who never paid for a TV subscription, but who do consume OTT video services.

Business

Teaser OTT/CTV

Brief fragment of an audiovisual product designed to awaken in users the need to see more or buy.

Business

Hybrid Model  OTT/CTV

This model is linked to those OTT platforms that support a hybrid system of access to TVoD, SVoD and AVoD content for revenue generation.

Business
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