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Cord-Nevers definition

Cord-Nevers

Users who never paid for a TV subscription, but who do consume OTT video services.

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More terms of Business

DTC (Direct to Consumer) OTT/CTV

When the content distributor does not need intermediaries to get their product to the final consumer. For example, Netflix does not require a television channel to show its content; delivered DTC.

Business

Watch Time OTT/CTV

Period of time that the content is consumed by a user.

Business

KPI OTT/CTV

Key Performance Indicator. General term that refers to measures of the success of a company. Among its indicators is the its revenue growth, participation in the market or the growth of its customer base.

Business

CTV OTT/CTV

Connected TV refers to devices that use a television as a screen and connect to the Internet to access audiovisual content.

Business

PPV Bundle OTT/CTV

Monetization feature on an OTT platform that allows you to select and watch a package of popular movies or series of a similar genre.

Business

SVOD OTT/CTV

Stands for Subscription Video on Demand. Video on demand service in which a prior subscription is required to access the desired content.

Business

Pay-TV OTT/CTV

Paid subscription television service .

Business

Teaser OTT/CTV

Brief fragment of an audiovisual product designed to awaken in users the need to see more or buy.

Business
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