Cord-Nevers | Tappx

MRR OTT/CTV

MRR or Monthly Recurring Revenue is the metric that measures recurring monthly income.

Teaser OTT/CTV

Brief fragment of an audiovisual product designed to awaken in users the need to see more or buy.

DTC (Direct to Consumer) OTT/CTV

When the content distributor does not need intermediaries to get their product to the final consumer. For example, Netflix does not require a television channel to show its content; delivered DTC.

Business

VOD OTT/CTV

Stands for Video on Demand. System where users choose what programming to watch at any time. It differs from linear programming that traditional television carries.

Business

Electronic Sell-Through OTT/CTV

Online audiovisual content purchase model. Allows users to download and own a copy of the video. It is the model on which TVOD (Transactional Video on Demand) is based on.

Business

Watch Time OTT/CTV

Period of time that the content is consumed by a user.

Business

Pay-Per-View OTT/CTV

Video on demand service where users pay for the consumption of each video. Also known as TVOD

Business

Co-Viewing OTT/CTV

Traditional television term that is also used in connected television. Audience meters try to estimate how many people watch traditional television, even when a group of people are simultaneously watching the same television. These estimates allow advertisers to pay for every person who might be viewing their ads. In the case of digital video services, the user is referred to as the person who is consuming a service, that is, who is viewing a video, although there is no unified response in the market. It is expected that in the future there will be a unification in the audience measurement models of the different platforms, thus allowing all audiovisual consumption models to follow the same parameters.

Business