15%+
Avg. Fill Rate
An overview
Adevinta is a global online classifieds specialist operating in 16 countries. Tappx is helping Adevinta monetize its mobile inventory in Spain for brands such as Fotocasa, Infojobs, Coches.net, Motos.net, and Milanuncios.
The challenge
Adevinta’s main objective was to obtain a higher fill rate for their Spanish in-app advertising. They were looking for a partner who could provide them with quality ads at competitive CPMs. Tappx was the perfect match.
The solution
Adevinta uses prebid technology, so they integrated Tappx as a direct bidder. They also implemented the recommended app-ads.txt lines to access all of Tappx’s premium demand. This setup was crucial in obtaining optimal results.
Next, Tappx was proactive in proposing optimizations to the set strategy, which the Adevinta team promptly implemented. This close collaboration made it possible to find the perfect setup and quickly ramp up results.
We track your performance and drive your revenue. 
We solve requests quickly and efficiently. 
We provide honest advice and contextual insights. 
We have friendly chats and build long-lasting relationships (because we are human) The results
Within a couple of weeks, the collaboration resulted in a significant uplift, as Adevinta reached a stable average fill rate of 15%, with some of their apps reaching up to 50%.
As a result, Tappx quickly became one of the Top 3 demand partners for Adevinta.
Due to the success of in-app monetization, we continue working closely with Adevinta’s team to expand the partnership to desktop and mobile web ad formats as well.
By numbers
+15%
Avg. Fill Rate
“Thanks to Tappx, we increased the fill rate of our inventory significantly. We truly value the close relationship with their team and the personalized service they provide, so we can continuously improve our performance”.
Head of RTB & Programmatic - Adevinta
Raquel Utanda
Adevinta began its journey as a global online classifieds specialist company in 2019, operating digital marketplaces in 12 countries. With brands in leading market positions, Adevinta runs a business model at the center of the second-hand economy.
Let’s build your success story! Together
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