20%+
ROAS
4500+
Installs
€0.4
LTV in 7D (days)
An overview
AppGeneration is a digitally powered company based in Portugal. It combines software development and editorial content to provide a unique experience via smartphones and tablets. The company offers its users the most up-to-date, easy-to-use applications in the digital marketplace. One of the most remarkable ones is Word Connect—Words of Nature, a highly entertaining word puzzle game.
Word Connect—Words of Nature is a challenging word search and word connect game in which people try to solve awesome crossword puzzles. It can help people improve their vocabulary and spelling skills while discovering natural elements and landscapes.
The challenge
As a new game, Word Connect—Words of Nature's goal was to boost the number of downloads in key markets. The challenge lay in determining the break-even point between Ad Spend and ROAS (Return on Advertising Spend) while also attracting users who would engage for longer periods of time, play more matches, and watch more video ads, thus driving a sustainable Lifetime Value (LTV).
The solution
Tappx helped AppGeneration connect to several reliable traffic sources besides its own in-app proprietary inventory using its full transparency and arbitrage modeling, buying on CPM and selling on CPI so AppGeneration could reach users on the market’s most powerful app networks and exchanges, finding the best matching inventory to reach its KPI’s.
We connect the dots between tactical automation and strategic decisions. 
We have face-to-face conversations and solve issues efficiently. 
We provide the most up-to-date insights and honest advice. 
We bring the creativity and new ideas to your campaigns. The results
Tappx played a significant role in Word Connect’s success by boosting user engagement, increasing the ratio of games played by 20% from Q1 to Q2, and achieving a remarkable 25% improvement in ROAS and LTV on Day 7 for key GEOs like Germany and Canada during the same period. At the same time, the number of installs increased by 15% from the last quarter of 2022 to Q2 of 2023.
By numbers
20%+
ROAS
4500+
Installs
€0.4
LTV in 7D (days)
AppGeneration is a digitally powered company, combining software development and editorial content to provide a unique experience via Smartphones and Tablets. We believe that the future stands in the digital world, and that the application market is an important part of it. With growing state-of-the-art technology, applications are certainly changing the way people live and interact among each other. With new applications, comes a better lifestyle. We understand that users need smart applications that will make life easier.
Let’s build your success story! Together
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