Boosting GimmeMore’s revenue success with Tappx

An overview

GimmeMore is a popular online entertainment platform with almost 10 years of experience that engages audiences worldwide with interactive quizzes, games, and fun content. The platform is home to several domains, including terrayou.com, quiz-universe.com and others. The platform partnered with Tappx to enhance ad space monetization and drive incremental revenue through optimized advertising strategies.

The challenge

GimmeMore GmbH’s main objective was to maximize ad revenue with a strategy that would:

1. Effectively leverage high-impact ad formats and top-demand sources
2. Drive steady, sustainable ad revenue growth
3. Minimize disruptions to user experience through optimized ad placements

The solution

We developed a tailored strategy for GimmeMore that included:

• Data-Driven Adjustments: Conducted ongoing performance analysis to optimize fill rates and viewability, ensuring each ad placement operated at peak performance.

• Ad Inventory Optimization: Identified high-potential ad spaces and introduced new formats to increase revenue with minimal impact on user experience.

• Demand Source Expansion: Connected with premium demand sources to drive consistent competition for ad placements, yielding higher returns.

The results

Our collaboration delivered outstanding results for GimmeMore, achieving substantial month-over-month increases in our ad revenue together. This partnership showcases how a targeted ad tech strategy can drive sustainable growth. Through optimized ad inventory, expanded demand sources, and data-driven insights, Tappx helped GimmeMore achieve a transformative monetization boost with consistent double-digit growth each month.

• Early Gains: Revenue doubled within the first three months of the partnership.

• Rapid Acceleration: Revenue grew by over 200% month-over-month from June to July, and by 267% from July to August.

• Peak Performance: October 2024 marked the highest revenue to date, with strong projections for Q4.

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“Tappx has proven to be a valuable partner in expanding our programmatic revenue. Despite our long-standing existing relationships with major SSPs, they delivered meaningful incremental demand that exceeded our expectations. Their exceptional Account Management team stands out in the industry, combining deep technical expertise with responsive, hands-on support. The seamless integration and consistent performance have made Tappx one of our best performing SSPs. We look forward to building on our successful partnership in the years ahead”.

Senior Programmatic Yield Manager at GimmeMore

Sebastjan Plemenitaš

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