Handcent triples fill rates thanks to Tappx traffic

Handcent is an enhanced messaging application, that allows its users to customize the look and feel of the design, improving their experience.

Challenge

When Handcent came to Tappx they were looking for a demand partner who could fill their unsold traffic, maintaining high volumes regularly.

Solution

Tappx connected its premium brand demand with their display (mrec and banner) formats through mediation. Thanks to close collaboration between
Handcent and Tappx Account Manager, a very detailed optimization process was set up, that resulted in a triple increase in fill rate.

Results

Tappx and Handcent have been able to establish a close collaboration, and thanks to regular communication were achieving continuous improvement in fill rate.