3x
Fill Rate
An overview
Handcent is an enhanced messaging application that allows its users to customize the look and feel of the design, improving their experience.
The challenge
When Handcent came to Tappx they were looking for a demand partner who could fill their unsold traffic, maintaining high volumes regularly.
The solution
Through mediation, Tappx connected its premium brand demand with its display (mrec and banner) formats. Thanks to the close collaboration between Handcent and Tappx Account Manager, a detailed optimization process was set up, resulting in a triple increase in fill rate.
We track your performance and drive your revenue. 
We solve requests quickly and efficiently. 
We provide honest advice and contextual insights. 
We have friendly chats and build long-lasting relationships (because we are human) The results
Tappx and Handcent have established a close collaboration, and thanks to regular communication, they are achieving continuous improvement in fill rate.
By numbers
3x
Fill Rate
“Tappx helps to continuously optimize our Fill Rate and has become one of our top partners”.
Owner - Handcent
Jun Lin
Handcent is an app to have more fun texting. It offers the ultimate message customizations for SMS text messages.
Let’s build your success story! Together
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