How Azure Tech skyrocketed CTV revenue with Tappx SSP

An overview

Azure Tech, a leading CTV monetization platform, sought to scale their programmatic revenue and optimize the performance of their premium Connected TV (CTV) inventory. With a growing demand for CTV content, Azure Tech needed a trusted technology partner to help them handle increasing ad requests efficiently while maximizing revenue opportunities; therefore, they partnered with Tappx.

The challenge

Azure Tech faced several key challenges as its business scaled:

1. Scaling Ad Requests: With a 50% quarter-over-quarter increase in ad requests, Azure Tech needed a solution capable of managing growing demand efficiently.
2. Maximizing Global Demand: Azure Tech aimed to attract high-quality advertisers across multiple regions to ensure their inventory remained competitive in global markets.
3. Optimizing Monetization: While their inventory performed well, Azure Tech sought to boost overall monetization through improved yield management and access to premium programmatic campaigns.

The solution

Azure Tech integrated Tappx SSP, leveraging its:

• CTV-Specific Programmatic Capabilities: Advanced tools designed to optimize ad delivery for premium CTV environments.
• Robust Demand Connections: Direct access to global and regional advertisers, boosting competition for Azure Tech's inventory.
• Real-Time Optimization: Seamless algorithms to maximize fill rates, CPMs, and revenue with a user-friendly setup.

The results

Azure Tech achieved remarkable results quarter-over-quarter with Tappx:

• 50%+ Increase in Ad Requests: Azure Tech successfully scaled their ad demand while maintaining high operational efficiency.
• 600%+ Improvement in Fill Rate: Tappx’s global demand and optimization strategies ensured better utilization of Azure Tech’s inventory.
• 40%+ Growth in Average eCPM: Premium advertisers and targeted campaigns drove consistent eCPM improvements.

• 600%+ Revenue Growth: By combining increased fill rates and eCPMs, Azure Tech achieved exponential growth in overall revenue.

In conclusion Azure Tech’s success with Tappx SSP highlights the power of tailored CTV programmatic solutions. By addressing scalability, global demand, and monetization optimization, Tappx enabled Azure Tech to unlock significant growth, setting a new benchmark in CTV monetization. 

---

“Our partnership with Tappx has been an absolute pleasure and a remarkable success. We had grown together exploring mobile, CTV opportunities during the past 3 years. Their professionalism, reliability, and dedication have truly set them apart. Look forward to more fruitful collaborations in the future”.

Account Manager at Azure Tech Pty Ltd

Lisa Deng

---