How Tappx helped a small app developer kickstart user acquisition

An overview

Tappx worked with an independent games developer who creates popular retro and plasticine games. What started as a hobby brought him to a place where his games are downloaded and played by millions worldwide.

The challenge

Although the developer didn’t have goals to make a lot of money, he wanted to grow his audience and acquire more users who could enjoy his games. When he created his first apps, downloads were low, and he needed a solution that would help him reach potential users without spending big budgets.

The solution

He decided to join Tappx cross-promotion community in 2018 after creating his third app to acquire new users by exchanging ads with other developers like him.

The integration was straightforward and flexible, making the process very efficient. He also didn’t need to worry about ad creatives because Tappx provided functional ad templates and allowed him to launch his campaigns in minutes.

Finally, Tappx dashboard provided an option to allocate a certain percentage of traffic to monetization at any point without any additional implementation, which meant that he could start making money as soon as he built a decent-sized audience.

The results

His games downloads quickly tripled after quick and easy implementation and the launch of cross-promotion campaigns.

To this day, all of his cross-promotion campaigns have generated more than 150 million impressions and over 1.5 million clicks, bringing a significant size of the audience to the app store at no cost at all.