LaLiga manages to monetize its fantasy football app with the help of Tappx

An overview

LaLiga is a world-renowned professional Spanish football league with millions of fans worldwide, making it a true entertainment powerhouse. LaLiga connects with its passionate audiences through a multitude of digital touchpoints, including a fantasy football app called LaLiga Fantasy MARCA 2020 Football Manager, available in the App Store and Google Play.

The challenge

The LaLiga Fantasy football app team concluded that their in-app advertising inventory was underutilized, causing revenue losses. They needed a solution to help them maximize their app’s revenue potential while overcoming challenges such as scalability and management.

LaLiga enlisted the help of Tappx to plan, execute and manage a comprehensive monetization strategy and to help reduce operational costs.

The solution

The LaLiga Fantasy Football app team was assigned a Tappx account management team: a dedicated account manager, a product specialist, and a solutions engineer.

Following an extensive pre-audit process, the account team presented additional insights, which enabled Tappx to deliver custom recommendations to optimize the account and, importantly, generate additional revenue.

As a final step, LaLiga integrated the Tappx SDK to access new exclusive demand without experiencing any technical difficulties.

The results

The LaLiga Fantasy Football app team trialed Tappx towards the end of the 2019-2020 football season. The campaign's success resolved concerns about the new app monetization strategy.

Despite challenging global economic conditions, LaLiga witnessed a 10% increase in total revenue and better operational efficiencies. The trial has established a closer relationship between Tappx and LaLiga, from which new opportunities are planned.