714% +
Revenue
An overview
Biwenger is a leading Spanish fantasy football app that enables users to create and manage virtual football teams, join private leagues, and compete globally, making it one of the most popular platforms for football enthusiasts. With millions of active users, Biwenger blends entertainment and sports to deliver an engaging experience for football fans worldwide.
The challenge
To boost in-app ad revenue, Biwenger sought a trusted partner to optimize ad monetization and increase fill rates. Their primary challenge was to maximize revenue by refining ad inventory and tapping into premium demand sources for better ad performance.
The solution
Biwenger partnered with Tappx to monetize its Display and Rewarded Video ad inventory through three distinct integrations, consistently achieving excellent results. Among these, the monetization of Rewarded Video ads via the Tappx SDK proved pivotal, driving significant increases in both revenue and user engagement. This collaboration granted Biwenger access to premium demand sources and enabled the optimization of eCPMs using advanced technology.
By closely collaborating with Tappx’s performance team, Biwenger ensured transparency and security in its ad operations through the implementation of app-ads.txt lines. Additionally, expanded traffic sources and integrations unlocked new revenue-generating opportunities, further enhancing monetization performance.
We connect the dots between tactical automation and strategic decisions. 
We have face-to-face conversations and solve issues efficiently. 
We provide the most up-to-date insights and honest advice. 
We bring the creativity and new ideas to your campaigns. The results
The partnership delivered significant results in a short time. From July to August 2024, Biwenger achieved an impressive 714% increase in revenue, with sustained growth continuing as ongoing optimizations were implemented.
By numbers
714% +
Revenue
“Since we started working with Tappx, we have received support and help form their very professional and attentive team who helped us to improve the monetization of our app and achieve much better results than we had before”.
Tech Director - Biwenger
Javier Marín
Founded in 2013 in Spain, Biwenger is one of the leading fantasy football platforms in the country. The app was created with the goal of providing football fans with an immersive and dynamic experience, allowing users to build their teams, join leagues, and compete in various football challenges. Over the years, Biwenger has grown into a key player in the fantasy sports market, attracting millions of dedicated users across Spain and beyond.
The app continues to innovate, keeping up with football trends and user preferences, and is available on both iOS and Android. Biwenger’s community-driven approach ensures that it remains at the forefront of the digital football entertainment industry, offering a unique and engaging experience for its users.
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