MobilityWare boosts fill rates with Tappx premium brand demand

$8,000

Daily revenue

An overview

MobilityWare has a wide portfolio of solitaire game apps for Android and iOS. With over 100M downloads, they are one of the most popular card game creators in the official app stores.

The challenge

The MobilityWare team was looking for a solution that would help them strengthen their fill rate KPI with brand demand compatible with an oRTB integration and offer competitive CPMs.

The solution

Tappx used an oRTB connection to connect its premium brand demand with MobilityWare’s interstitial and video formats. Close collaboration with Tappx’s dedicated Account Manager provided continuous optimization of all performance metrics.

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The results

Tappx very quickly became one of MobilityWare’s top-demand partners. It was able to provide a consistent flow of significant revenues without interfering with the gameplay and keeping the users within the apps.

By numbers

$8,000

Daily revenue


“Tappx has been amongst our top 10 partners on average, fluctuating towards higher ranks towards end of month”.

Monetization & Sales Strategy - MobilityWare

Sunaina Chaudhary


About

MobilityWare is the original game app developer for the famous game Solitaire. They’ve been here since the beginning and say they’re using their expertise to develop even more innovative and crazy-addictive games.

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