3x
Avg. Fill Rate
7x
Avg. Daily Revenues
2x
Avg. CPM
An overview
SmartNews features a unique combination of algorithmic processing and human content moderation to analyze millions of articles every day across 14,000 trusted publishers, providing the top trending news stories and events influencing the world. The free app has been downloaded over 50 million times globally and has captured 2+ million five-star ratings in the Android and Apple app stores.
The challenge
SmartNews was looking to boost its monetization revenue and improve its fill rates. Tappx, with extensive premium demand sources and an expert account management team, seemed like the perfect fit.
The solution
After a smooth integration, SmartNews and Tappx collaborated closely to grow SmartNews monetization revenue and ensure that their inventory complied with all required industry standards.
The collaboration ensured that SmartNews inventory could be connected to all of Tappx’s premium campaigns through the trusted DSPs Tappx works with.
We track your performance and drive your revenue. 
We solve requests quickly and efficiently. 
We provide honest advice and contextual insights. 
We have friendly chats and build long-lasting relationships (because we are human) The results
The results ramped up very quickly—the daily revenues increased 7x, and the fill rate jumped 3x. Due to the increased number of direct advertisers buying SmartNews inventory, their average CPM almost doubled.
Tappx and SmartNews continue working closely together to improve their ad inventory to meet the needs of advertisers and demand partners.
By numbers
3x
Avg. Fill Rate
7x
Avg. Daily Revenues
2x
Avg. CPM
“Tappx has been an amazing partner for us. They consistently ensure high-quality demand from premium brands. They are now one of our top monetization sources due to our close collaboration”.
Head of Programmatic - SmartNews
Adam Sadur
Founded in 2012, SmartNews is a leading global information and news discovery company dedicated to delivering quality information to those who need it.
Let’s build your success story! Together
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