80%+
Ratio of Active Registered Users
An overview
Social Games Online is a company specializing in creating games within the social casino category. Their most popular games in Spain are Mundo Slots and Slot.com, which have more than 500 million installs and an average rating of 4,1 in the Google Play Store, with 23,3K reviews.
The challenge
Social Games Online was looking to expand its market presence and acquire new players month over month with high expectations as their benchmarks are based on Active Registered Users and ROAS ratio.
The solution
Tappx helped open new advertising channels, expand new traffic sources, and configure those by testing various placements and optimizing them to reach the benchmarks that Social Games requires.
With monthly evaluations between both teams, Tappx reported on targets achieved and the following steps to scale and continue the winning recipe of optimization. By working with the Tappx agency approach, Social Games is guaranteed to have its User Acquisition funnel fully managed by an Account Manager dedicated daily to achieving the given benchmarks through creative optimization and giving up-to-date insights on the latest trends.
We connect the dots between tactical automation and strategic decisions. 
We have face-to-face conversations and solve issues efficiently. 
We provide the most up-to-date insights and honest advice. 
We bring the creativity and new ideas to your campaigns. The results
Thanks to the collaboration with Tappx, Social Games Online has increased the volume of their user acquisition and, subsequently, the ratio of Active Registered Users to an average of 80%, improving their quality at the same time. The communication and collaboration with Tappx were fluent and transparent, and whenever a channel wasn’t delivering a satisfactory ROAS ratio, it was optimized on a daily basis.
By numbers
80%+
Ratio of Active Registered Users
“Tappx constant optimization, support, and good communication helped us to achieve our User Acquisition goals in an excellent way”.
Chief Marketing Officer - Social Games Online
Pamela de la Muñoza
In Social Games Online they are specialized in creating experiences, fun, and entertainment in the Online Casino world through mobile devices and websites.
Let’s build your success story! Together
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