Timehop strengthens main KPIs by collaborating with Tappx

Timehop is a social app that helps users celebrate their best moments of the past with their friends by collecting and distributing old pictures and videos from their social media accounts.

Challenge

Timehop team was looking for ways to improve their main KPIs – CPM, fill rate and overall yield.

Solution

Tappx connected its premium brand demand with their interstitial and video formats, using an oRTB connection. Tappx also made a customized technical development to improve data compatibility between the two companies.

By numbers

Up to
$31

CPM

Results

Tappx has been able to provide consistently high CPMs. Attentive optimization by Tappx’s Account Manager resulted in a seamless and efficient collaboration.

“KPI that Timehop scores are based on CPM, Fill % and overall yield. Tappx, for the most part, has achieved our expectations”.

VP – Programmatic Product Development – Timehop

David Leviev

About Timehop

Timehop helps you celebrate the best moments of the past with your friends. They have created the digital nostalgia category and are working to reinvent the memory for the digital age.

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