Timehop strengthens main KPIs by collaborating with Tappx

Up to $31

CPM

An overview

Timehop is a social app that helps users celebrate their best moments of the past with their friends by collecting and distributing old pictures and videos from their social media accounts.

The challenge

Timehop team was looking for ways to improve their main KPIs – CPM, fill rate, and overall yield.

The solution

Tappx used an oRTB connection to connect its premium brand demand with its interstitial and video formats. Tappx also customized technical development to improve data compatibility between the two companies.

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The results

Tappx consistently provides high CPMs. The attentive optimization by Tappx’s Account Manager has resulted in seamless and efficient collaboration.

By numbers

Up to $31

CPM


David Leviev

“KPI that Timehop scores are based on CPM, Fill % and overall yield. Tappx, for the most part, has achieved our expectations”.

VP - Programmatic Product Development - Timehop

David Leviev


About

Timehop helps you celebrate the best moments of the past with your friends. They have created the digital nostalgia category and are working to reinvent the memory for the digital age.

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Success story: Timehop and Tappx
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