285% +
Increase in new subscribers
3x
Higher IPM
98% +
Increase in downloads
An overview
Over the past years, the Middle East and North Africa region has seen exponential growth in the digital and mobile industry. Many big brands have ventured into providing users with the best in e-commerce, mobility, food delivery, gaming, and entertainment. In the entertainment segment, no company has achieved the level of exposure that Shahid, an over-the-top media service branch from MBC Group, has reached. Shahid has become a global leader in catering to Arabic-speaking audiences.
The challenge
Shahid has partnered with Tappx to scale its user base and establish a strong presence in the Arabic-speaking market, both within the region and globally. By delivering top-quality shows, series, and movies, Shahid aims to stand out in a competitive market dominated by world-renowned brands like Disney, HBO, Amazon, and Paramount. To achieve this, Shahid knew they had to differentiate themselves and enhance their app's presence and ranking by offering the best plans and deals to attract new subscribers.
The solution
Shahid had one major goal for Tappx: driving subscription volumes. Scaling up was Shahid's primary concern, and they aimed to stay top of mind by frequently adapting their ads and adjusting their CPA goals. With Tappx's expertise, they aimed to succeed in the competitive open programmatic market. Tappx leveraged its knowledge of the best DSPs to bid on the optimal placements at the right times and use the most effective formats. This strategy ensured a high volume of new users and an efficient CPM to CPA conversion.
We connect the dots between tactical automation and strategic decisions. 
We have face-to-face conversations and solve issues efficiently. 
We provide the most up-to-date insights and honest advice. 
We bring the creativity and new ideas to your campaigns. The results
The partnership between Shahid and Tappx began in 2022, and a rapid learning phase quickly identified the best placements and strategies for media buying for Shahid's apps. This collaboration led to significant improvements, with metrics showing substantial growth. The IPM tripled, the CVR improved, and paid subscriptions in key regions like SA, AE, UK, and EG increased from 1,000 to over 3,000.
By numbers
285% +
New subscribers
3x
Higher IPM
98%
Increase in downloads
“Our partnership with Tappx has been nothing short of outstanding for our business. Their ability to deliver clean traffic has significantly boosted our ROI, driving high-quality registrations and subscriptions. Their expertise and dedication have played a crucial role in our growth, and we couldn't be more pleased with the results. Highly recommended!”.
Performance Marketing Manager at Shahid
Mohammed Abdul Hai
Shahid is the number 1 global entertainment platform for Arabs in the Middle East & North Africa (MENA) and worldwide.
As the first video-on-demand (VOD) service in the Arab world, powered by the MBC Group, Shahid offers the largest Arabic library of content in the world as well as Western, Turkish, Korean and Bollywood titles. This includes award-winning Shahid Originals, exclusive premieres, movies fresh off the box-office, documentaries and live TV channels in HD.
In addition, viewers can live stream or replay their favorite sports content and events from the Saudi Pro League, WWE and Formula 1 to name a few, as well as watch concerts as they happen direct from Riyadh Season and more. Shahid also has a whole range of safe, engaging, educational and culturally-aware content for kids.
Shahid’s mission is to find and create stories that move Arabs, society and the world. Our goal is to push, elevate and promote Arabic entertainment on the global stage while supporting local and regional talent in telling their own stories on our platform.
Let’s build your success story! Together
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