*Guide continuously updated as new events and parties are announced*
The countdown is on for DMEXCO 2025, Europe’s flagship event for digital marketing and technology. Taking place on September 17 and 18 in Cologne, this year’s gathering will once again bring together innovators, decision-makers, and creative minds from across the digital landscape.
Across two packed days, attendees can expect an inspiring mix of exhibitions, visionary keynotes, interactive panels, and hands-on workshops. DMEXCO is more than just a conference; it is where ideas are sparked, trends are set, and business opportunities are born.
While the official program is a major draw, the magic of DMEXCO also happens after hours. The city comes alive with invite-only parties, networking mixers, and casual meetups that are perfect for building relationships and celebrating the industry’s creative energy.
That is why we have created this 2025 Party & Events Guide, your go-to resource for finding the best spots to connect, celebrate, and make the most of your time in Cologne during DMEXCO.
Creative Juice: More than just another networking Event
Creative Juice Berlin brings together forward-thinking marketers for an evening of fresh insights and future-focused strategies. Expect sharp sessions on server-side tracking, advanced boosting, and creative tips straight from Meta, all in a relaxed, invite-only setting designed for connection and conversation.
Perfect for discovering powerful ideas and potential partnerships to take any app business to the next level.
Creative GenAI Leaders Dinner
On the eve of DMEXCO, this exclusive dinner gathers creative leaders for a candid conversation on navigating change in the GenAI era. With a focus on innovation, team adoption, and cultural transformation, it’s a unique opportunity to exchange insights in a small, curated setting.
Data and Drinks at DMEXCO (Hosted by Rill Data)
The night before DMEXCO, Rill Data hosts a relaxed meetup for those who love diving into the data side of adtech and e-commerce. Expect good food, drinks, and great conversations with fellow tech leaders.
A casual setting to connect, share insights, and geek out before the main event.
Let’s Talk Digital – DMEXCO Pre-Event with adfriends & Friendventure
Kick off DMEXCO with an evening of good conversation, drinks, and creative energy. This pre-event brings together marketers, brands, media pros, and digital natives in a relaxed setting, perfect for connecting before the busy days ahead.
Hosted by adfriends & Friendventure.
DMEXCO PRE-PARTY BY EQUATIV AND SHOWHEROES
Bring the DMEXCO vibe to life with an exclusive gathering at Cologne’s iconic venue, Die Wohngemeinschaft. Enjoy great drinks, great company, and the perfect atmosphere to connect before the conference kicks off. This invite-only event has limited spots, so be sure to contact our team to secure your place.
Creative Climbing hosted by KreativBOX BDX
Creative Climbing offers a unique networking experience that brings together creatives, makers, and sports enthusiasts in the setting of a bouldering hall. Designed for professionals from the agency, media, and creative industries, the event focuses on genuine connections and shared experiences rather than formal business talk.
With a maximum of 30 selected guests, participants can expect open exchange in an authentic atmosphere, creative impulses, and networking in a relaxed, active environment. Drinks are provided.
DMEXCO 2025 Networking Dinner
An exclusive networking dinner in Cologne, held the evening before DMEXCO, offering a relaxed atmosphere, fine dining, and the chance to connect with key players in the digital industry. At sponsor-hosted tables, industry professionals, potential partners, and thought leaders meet for topic-focused discussions and meaningful exchanges away from the bustle of the trade fair.
Attendance is limited, and tickets are available in restricted numbers.
Global Media Leaders Dinner
A curated pre-DMEXCO gathering bringing together international media leaders for an intimate evening of fine dining, drinks, and conversations on the future of global media. Designed to spark meaningful connections and high-level exchange ahead of the main event.
The Ultimate DMEXCO Kick Off Party
An exclusive pre-party at Craft Beer Corner sets the tone for DMEXCO with an evening of great atmosphere, quality craft beer, and excellent networking opportunities. Guests can also look forward to prize giveaways and the chance to connect with industry peers in a relaxed, social setting. Attendance is limited.
DMEXCO Eve by DV
A catered networking reception bringing together digital media and advertising professionals ahead of DMEXCO. The event features discussions on key industry topics including streaming, social and commerce media platforms, and AI, alongside cocktails and a relaxed atmosphere for building connections.
PREMEXCO CONNNECT 2025 #ShapeTheFuture
Kick off your DMEXCO week in style at Cologne’s premier networking event for marketing professionals. Connect with industry leaders, exchange ideas, and spark new collaborations in a relaxed, social setting before the main conference begins. With great conversations, valuable contacts, and plenty of fun, this is the perfect way to start your DMEXCO experience.
Channable eCommerce Lunch – DMEXCO
The Channable eCommerce Lunch takes place on the first day of DMEXCO, offering great food, inspiring conversations, and fresh e-commerce insights. It’s a chance for professionals to connect with experts, gain new perspectives, and expand their know-how — with lunch provided free of charge.
Spaces are limited to 30 participants, and cancellations should be made at least 14 days in advance so spots can be reallocated.
Marketplace Universe Connect x Base Event
An unmissable evening bringing together brands, retailers, top sellers, and decision-makers from the marketplace ecosystem. Expect sharp insights, real conversations, and valuable new connections, all in the signature Marketplace Universe atmosphere, with great food, drinks, and energy.
Pre-Connect DMEXCO: Steak-Dinner by Searchperts and AdsMasters
On the first evening of DMEXCO, Searchperts and AdsMasters are hosting an exclusive dinner at Steakhouse Colina in Cologne. The event brings together 20 e-commerce professionals for an evening of great food, engaging conversation, and valuable insights into Google Ads and Amazon Advertising.
The program includes two keynote-style talks with exclusive takeaways, a three-course menu featuring steak as the main course, and plenty of opportunities for networking with peers, decision-makers, and industry experts. Attendance is limited to 20 participants.
eCom Unity by Klar Insights GmbH
An exclusive networking event designed for e-commerce operators and retailers, offering a relaxed setting for meaningful conversations after a busy day at DMEXCO. The evening features drinks and light refreshments, providing an opportunity to connect with fellow founders and decision-makers in a comfortable, intimate atmosphere within the heart of the fair.
Brands & Bubbles
An invite-only evening for brand marketers to connect over paid social, performance marketing insights, and e-commerce strategies—without the noise of the trade fair. Set in the legendary Sixpack bar, the event offers real conversations, relaxed networking, and ADBAKER’s signature mix of beats, bubbles, and expert exchange.
STROER OM CLUB – THE PARTY OF THE YEAR
OMClub is back to light up Cologne during DMEXCO with the wildest night of the year. Join over 3,000 guests for an unforgettable afterparty that blends magic, madness, and pure mayhem. Expect a bold stage for standout brands, next-level party vibes, and surprises around every corner. This is not just another tradeshow party — it’s the party you’ll be talking about long after DMEXCO ends.
Programmatic Breakfast Lounge
A morning event combining top-tier presentations, high-level networking, and opportunities to connect with key industry players in programmatic advertising. The Programmatic Breakfast Lounge offers an inspiring setting to gain fresh insights from leading experts while enjoying breakfast and building valuable business relationships.
Stay tuned as we continuously update this guide with new events as they’re announced. And if you’re hosting an event and want to get it featured, feel free to reach out through our contact form!
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