How we scaled a Streaming Service from €0 to €112,500 in 5 months

In this article, we will analyze in depth the strategy we have used to profitably launch and scale campaigns worldwide for a popular streaming service. Additionally, we will explore how external factors (the launch of key content or sporting events) influenced and directly impacted the performance of our advertising campaigns.

Initial Strategy

During the initial test phase, our primary goal was to gauge the potential of different GEOs and assess the offer’s scalability. To do this, we use market intelligence tools to examine the product’s positioning in various countries and conduct initial launches in the most promising ones (volume/payout).

We started with a modest budget, concentrating our efforts on high-performance traffic sources while continuously adjusting our targeting to direct the product to potential audiences.

Scaling Process

Initially, we began in key European markets such as Spain, Poland, and France. Once we validated the initial results in these markets and maintained control over the profit & loss of our campaigns (through continuous optimization), we decided to scale to countries with higher commissions, such as Sweden, Norway, Finland, and Denmark. Growth in these markets allowed us to explore other avenues for expansion, such as testing different advertising formats and launching new traffic sources.

Subscription Growth Over Time

Impact of Content Launches

On June 17, a significant premiere occurred on the platform. We observed a substantial increase in impressions and conversions, rising from 40 to 80 daily subscriptions, resulting in a 100% increase in the Conversion Rate (CR). Similarly, during the biggest sporting event in the world, the Olympics, we adapted our targeting to sports interests, increasing impressions and conversions, leading to a 50% rise in impressions and a fourfold increase in subscription volume. Additionally, we noticed that the platform often releases new content just before the weekend, a time when users have more free time and a greater inclination to enjoy binge-watching series or movie premieres.

Therefore, we consistently kept our campaign CAPS open on weekends to capitalize on this leisure time, maximizing exposure.

New releases over time

Results

During the 5-months of the campaign, we generated 11,738 subscriptions on the platform, which meant an extraordinary income of 112,500€ for our client. We experience performance peaks on weekends that increase CR by 10-40%. The countries with the highest volume of subscriptions, in order, were Poland, Spain, Sweden, and France. Those that provide the highest commission per subscription proved to be the most profitable.

During key events, we see performance peaks that can quadruple the number of subscriptions, but these largely depend on user interest in the specific content and its duration over time. For instance, during the sporting event from July 26 to August 11, we managed to maintain high performance levels (around 200 subscriptions daily). Currently, without the presence of new launches or events, we maintain between 60-120 subscriptions per day.

Conclusion

The combination of a controlled testing strategy and efficient scaling to new GEOs allowed us to achieve strong financial results. Content launches and global events played a crucial role in performance peaks, demonstrating that adapting advertising campaigns to key entertainment moments can significantly boost conversions. At the same time, data collection has enabled us to identify patterns (best sources, targeting, GEOs) to build a solid database, reducing our reliance on specific events to generate consistent results over time.