How to be a good Demand Account Manager in AdTech

While a Supply Account Manager is in charge of monetizing the digital advertising inventory of different publishers and a Performance Account Manager takes care of enhancing the growth of the mobile application developers they look after, the mission of the Demand Account Manager is to guarantee the minimum cost and maximum visibility possible for the client or technological partner interested in acquiring a digital inventory through programmatic buying.

In this case, the client is the demand partner that manages an advertising budget. Your task consists of understanding the behavior and needs of that client, providing them with recommendations, and constantly optimizing the advertising inventory so they can reach their goals and obtain the maximum results possible. Ultimately, you must ensure the commercial agreements are as profitable as possible for the partner and your company.

Essential hard skills for a Demand Account Manager

To work as a Demand Account Manager in the AdTech industry, you need to have studied advertising, and digital marketing and, ideally, knowledge of programmatic advertising and data analysis.

In any case, if you have a background in other educational fields and are thinking about changing direction in your professional career, you can always specialize in programmatic advertising by studying for a specific course and acquiring the technical skills relating to the industry over time.

The day-to-day duties of a Demand Account Manager basically consist of:

Ultimately, the work of the Demand Account Manager consists of building and developing trusting relationships with clients and being their point of contact in your company to help them to achieve their objectives and satisfy their needs. To do this, you need to have a series of basic hard skills that can be summarized as:

Basic soft skills that all Demand Account Managers must have

Equally important, if not more important than the technical skills we have just looked at, to be a good Demand Account Manager you need:

If you already meet these characteristics or are interested in developing yourself to become a Demand Account Manager, here at Tappx, we would be delighted to find out more about you. Write to us at or take a look at all of the employment opportunities we have open at the moment.


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