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tvOS OTT/CTV

Apple's native operating system for its Apple TV product line.

HLS OTT/CTV

HLS or HTTP Live Streaming is the most efficient method to broadcast live over the Internet. It divides the feed into smaller packages, which enables efficient delivery.

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Cookie OTT/CTV

Files sent by a server to a web browser that are stored on the hard drives of users' devices. These files allow the collection of information about the user's browsing activities on the website that created the cookie.

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MPEG-DASH OTT/CTV

Flexible bit rate transmission technique that enables the transfer of high quality multimedia content over the Internet.

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Encoding OTT/CTV

Process by which data is converted to a particular format to facilitate its transmission and storage.

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AI (Artificial Intelligence) OTT/CTV

Machine learning model that allows programs to simulate the human learning model. In the video market, this model is used to generate content recommendations, follow user activity within the platform, and generate metadata through audiovisual content.

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Video Subscription Service Platform OTT/CTV

Service that allows the creation of a subscription video business.

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HbbTV OTT/CTV

Hybrid Broadcast Broadband Television es el estándar para visualizar páginas web CE-HTML (Consumer Electronics HTML) a través de un dispositivo. A menudo, estas páginas contienen información adicional sobre el programa que se está viendo, como marcadores deportivos, un espacio de televisión relacionado o un menú con acceso a otro contenido. El sistema HbbTV permite, igualmente, que la televisión sea interactiva, ya que los espectadores pueden votar en tiempo real por los personajes de un programa o participar en encuestas.

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