The Cannes Lions International Festival of Creativity, a summit event in the advertising and creative communications industry, once again showcased the world’s most innovative and impactful work. This year’s festival, held on the picturesque French Riviera, brought together the brightest minds to honor the campaigns and ideas that push the boundaries of creativity. From emotionally charged storytelling to cutting-edge technological innovations, the winners of Cannes Lions 2024 exemplified the power of creativity in its myriad forms.
The winners demonstrated exceptional skill and vision, creating work that resonated with audiences and drove meaningful change. Whether through touching narratives or groundbreaking technology, these campaigns have set new standards for what is possible in creative communications.
We have gathered the Grand Prix and Gold Lions Winners of each of the 30 categories grouped into Classic, Craft, Engagement, Entertainment, Experience, Good, Health, Strategy, and Titanium. Each winner represents the highest creative achievement in their respective fields, showcasing the diversity and depth of talent that defines the Cannes Lions.
| Audio and radio | 756 entries (1 Grand Prix, 4 Gold, 6 Silver, 12 Bronze, 52 Shortlist, and 681 unawarded) Grand Prix The misheard version (Specsavers, Golin) Gold winners The misheard version (Specsavers, Golin) Uninterrupted (Budweiser, Africa Creative DDB) Breathe through it (Halls, David) Otter (Sandoz Deutschland / Hexal, Serviceplan) |
| Film | 1885 entries (2 Grand Prix, 12 Gold, 16 Silver, 28 Bronze, 132 Shortlist, and 1695 unawarded) Grand Prix Women’s Football (Orange, Marcel) Play it safe (Sydney Opera House, The Monkeys | Accenture Song) Gold winners Robbery (Axe/Lynx, Lola Mullenlowe) Relax: Tractor (Apple) Fuzzy Feelings (Apple, TBWA/Media Arts Lab) The first speech. Russia (Reporters without Borders, Innocean Berlin) The first speech. Turkey (Reporters Without Borders, Innocean Berlin) The first speech. Venezuela (Reporters without Borders, Innocean Berlin) What the Fast! (Kringsri First Choice, Leo Burnett) Channel 4 Idents (Channel 4, 4Creative) Smmakorn not Sanpakorn (Smmakorn, Choojai and friends) Uber ‘trains, now on Uber’ – Gina (Uber, Mother) Uber ‘Trains, now on Uber’ – Mark (Uber, Mother) This is not a game (Movistar, VML) |
| Outdoor | 2053 entries (4 Grand Prix, 12 Gold, 20 Silver, 29 Bronze, 146 Shortlist, and 1842 unawarded) Grand Prix Stairs (Magnum, Lola Mullenlowe) Corner (Magnum, Lola Mollenlowe) Doorstep (Magnum, Lola Mollenlowe) Adoptable. By Pedigree (Pedigree, Colenso BBDO) Gold winners Pressed (Coca-cola, Ogilvy) Twisted (Coca-cola, Ogilvy) Squashed (Coca-cola, Ogilvy) Coors Lights Out (Coors Brewing Company, Rethink) Find your Summer (Magnum, Lola Mullenlowe) The Bigger Draw (Hamburg Marketing GMBH, Jung Von Matt Ag) In Transit (Callen-lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites PRO, AREA 23, an IPG Health Network Company) Pub Museums (Heineken, Lepub) Meet Marina Prieto (JC Decaux, David) Windows (British Airways, Uncommon) Clean Sponsorship (Consul, DM9) Sightwalks (Sol Cement, Circus Grey) |
| Print and Publishing | 730 entries (1 Grand Prix, 9 Gold, 5 Silver, 15 Bronze, 54 Shortlisted, and 645 unawarded) Grand Prix Recycle me (Coca-cola, Ogilvy) Gold winners The most famous Chalice Model (Stella Artois, GUT) The most famous Can Model (Stella Artois, GUT) The most famous 6-pack model (Stella Artois, GUT) Stairs (Magnum, Lola Mollenlowe) Corner (Magnum, Lola Mollenlowe) Doorstep (Magnum, Lola Mollenlowe) Wall (Magnum, Lola Mollenlowe) Thanks for Coke-Creating (Coca-cola, VML) Braided History (L’Oréal de Puerto Rico, DDB Latin Puerto Rico) |
| Design | 926 entries (1 Grand Prix, 5 Gold, 11 Silver, 14 Bronze, 70 Shortlist and 825 unawarded) Grand Prix Sightwalks (Sol Cement, Circus Grey) Gold winners Mullenlowe Global Rebrand (Mullenlow Global, Mullenlow US) 855-How-to-Quit-(Opioids) (Anzen Health, Serviceplan) Umbrella Species (World Wildlife Fund WWF, TBWA/Paris) Black Lights (Bradesco Seguros & goma / Empregue Afro & Museu Afro-UFBA, ALMAPBBDO) Samsung Impulse (Samsung, Cheil Worldwide) |
| Digital Craft | 552 entries (1 Gran Prix, 3 Gold, 6 Silver, 8 Bronze, 37 Shortlist, and 497 unawarded) Grand Prix Speadbeats (Spotify, FCB New York) Gold winners Spreadbeats (Spotify, FCB New York) Lap of legends (Ab InBev – Michelob Ultra, FCB New York) Without consent – A message from Ella (Deutsche Telom, Adam&eve) |
| Film Craft | 1548 entries (1 Grand Prix, 7 Gold, 16 Silver, 22 Bronze, 109 Shortlist, and 1393 unawarded) Grand Prix The Square Meter (Product Design/Art Direction) (Hornbach D.I.Y./ Home Improvement Superstores, HEIMAT/TBWA) Gold Winners The Square Meter (Direction) (Hornbach D.I.Y./ Home Improvement Superstores, HEIMAT/TBWA) Madly / The Poem – the Blaze (Direction) (The Blaze, Iconoclast) Madly / The Poem – the Blaze (Cinematography) (The Blaze, Iconoclast) Olivera dos cen anos (Real Club Celta) The Square Meter (Achievement in Production) (Hornbach D.I.Y./ Home Improvement Superstores, HEIMAT/TBWA) C4 Idents 2023 (Channel 4, Art Practice) Ashe Versus (Moderna, INC., The Youth) |
| Industry Craft | 1000 entries (1 Gran Prix, 4 Gold, 18 Silver, 15 Bronze, 63 Shortlist, and 899 unawarded) Grand Prix The 100th edition(Frankfurter Allegemeine Zeitung, Scholz & Friends) Gold winners Channel 4 Idents (Channel 4, 4Creative) Thanks for Coke-Creating (Coca-cola, VML) Recycle me (Coca-cola, Ogilvy) The Great Indian Dunk (NBA, Leo Burnett) |
| Creative B2B | 371 entries (1 Grand Prix, 2 Gold, 4 Silver, 6 Bronze, 27 Shortlist, and 331 unawarded) Grand Prix Meet Marina Prieto (JC Decaux, David) Gold winner Thanks for Coke-Creating (Coca-cola, VML) Pub Museums (Heineken, LePub) |
| Creative Data | 366 entries (1 Grand Prix, 3 Gold, 3 Silver, 5 Bronze, 27 Shortlist, and 327 unawarded) Grand Prix Room for Everyone (Mastercard, McCann Poland) Gold winners Turf Finder (Gatorade, Leo Burnett) Magnetic Stories (Siemens Healthineers, Area 23, an IPG Health Network Company) Absurd Promises (ASDRA, VML) |
| Direct | 2025 entries (1 Grand Prix, 10 Gold, 20 Silver, 31 Bronze, 142 Shortlist, and 1821 unawarded) Grand Prix The everyday Tactician (XBOX, McCann) Gold winners Darty – Long Lasting Reviews (Darty, Publicis Conseil) Renault – Cars to Work (Renault, Publicis Conseil) Spreadbeats (Spotify, FCB New York) Alcaraz Signs (Netflix, David) Doordash-all-the-ads (Doordash, Weiden+Kennedy) Room for Everyone (Mastercard, McCann Poland) Heinz Ketchup and Seemingly Ranch (Keinz Ketchup, Rethink) Pub Museums (Heineken, Lepub) 150 Years of Whateverken (Heineken, Lepub) Adoptable. By Pedigree (Pedigree, Colenso BBDO) |
| Media | 1885 entries (1 Grand Prix, 10 Gold, 19 Silver, 30 Bronze, 132 Shortlist, and 1693 unawarded) Grand Prix Handshake Hunt (Mercado Libre, GUT) Gold winners Clean Sponsorship (Consul, DM9) No Ad (Pague Menos, Lew’lara / TBWA) The Big Shake Up (Aktion Deutschland Hilft – Alliance of German Aid Organizations, Havas) If you’re into it, it’s in the V&A (V&A, Adam&EveDDB) The Unnoticeable Whopper (Burger King, Buzzman) Michael Cerave (Cerave, Ogilvy PR) Inflation Cookbook (Skipthedishes, Dentsu Creative) Sightwalks (Sol Cement, Circus Grey) Banned Book Club (Digital Public Library of America, FCB Chicago) Animal Alerts (Petpace, Mediaplus Germany) |
| PR | 1525 entries (1 Grand Prix, 8 Gold, 16 Silver, 25 Bronze, 106 Shortlist, and 1369 unawarded) Grand Prix The Misheard Version (Specsavers, Golin) Gold winners Heinz Ketchup Fraud (Heinz Ketchup, Rethink) Women’s Football (Orange, Marcel) VW 70 Years Campaigns (Volkswagen, ALMAPBBDO) Bar Experience (Heineken, Edelman) In Transit (Callen-lorde, Metropolitan Transportation Authority, NYC LGBT Historic Sites PRO, Area 23, an IPG Health Network Company) Without consent – A message from Ella (Deutsche Telom, Adam&eve) Translators (US Bank, Weber Sandwick) Sweethearts Situationships (Sweethearts, Tombras) |
| Social and Influencer | 1764 entries (1 Grand Prix, 9 Gold, 18 Silver, 28 Bronze, 123 Shortlist, and 1585 unawarded) Grand Prix Michael Cerave (Cerave, Ogilvy PR) Gold winners Gonna need more Tide (Tide, Saatchi & Saatchi) Heinz Ketchup and Seemingly Ranch (Keinz Ketchup, Rethink) Yes, couch! (Facebook, Mojo Supermarket) Michael Cerave (Cerave, Ogilvy PR) Women’s Football (Orange, Marcel) Assume that I can (Coordown, Small) The National Sport of Kazakhstan (RUH Fighting Championship, GForce) No Smiles (McDonald’s, TBWA / HAKUHODO) |
| Entertainment | 762 entries (1 Grand Prix, 3 Gold, 8 Silver, 15 Bronze, 44 Shortlist, and 691 unawarded) Grand Prix We are Ayenda (WhatsApp, Creative X) Gold winners We are Ayenda (WhatsApp, Creative X) American Cancer Story (Change the Ref, Klick Health) Women’s Football (Orange, Marcel) |
| Entertainment Lions for Gaming | 407 entries (1 Grand Prix, 2 Gold, 5 Silver, 7 Bronze, 30 Shortlist, and 362 unawarded) Grand Prix The everyday Tactician (XBOX, McCann) Gold winners This is not a game (Movistar, VML) Gamer Loan (Banco del Pacífico, Pradais DDB) |
| Entertainment Lions for Music | 440 entries (1 Grand Prix, 2 Gold, 5 Silver, 8 Bronze, 34 Shortlist, and 390 unawarded) Grand Prix Errata at 88 (Diaego, ALMAPBBDO) Gold winners Can’t B Broken (Verizon, Ogilvy) Oliveira Dos Cen Anos (Real Club Celta) |
| Entertainment Lions for Sport | 661 entries (1 Grand Prix, 4 Gold, 6 Silver, 10 Bronze, 44 Shortlist, 596 unawarded) Grand Prix Women’s Football (Orange, Marcel) Gold winners We are Ayenda (WhatsApp, Creative X) Lap of Legens (Ab InBev – Michelob Ultra, FCB New York) Runner 321 (Adidas, FCB Toronto) Oliveira Dos Cen Anos (Real Club Celta) |
| Brand Experience and Activation | 2259 entries (1 Grand Prix, 10 Gold, 29 Silver, 30 Bronze, 151 Shortlist, and 2038 unawarded) Grand Prix The first Edible Mascot (Pop-tarts, Weber Shandwick) Gold winners Mayo Haters (Notco, Gut) The everyday Tactician (XBOX, McCann) Pub Museums (Heineken, Lepub) Rice of Glory (Super Extra, Maruri) Doordash-All-The-Ads (Doordash, Wieden+Kennedy) Coors lights out (Coors Brewing Company, Rethink) The last Barf Bag (Dramamine, FCB Chicago) Sweethearts Situationships (Sweethearts, Tombras) Sightwalks (Sol Cement, Circus Grey) Clean Sponsorship (Consul, DM9) |
| Creative Business Transformation | 271 entries (1 Grand Prix, 1 Gold, 2 Silver, 4 Bronze, 19 Shortlist, and 244 unawarded) Grand Prix Refurb (Philips, Lepub) Gold winner Renault – Cars to Work (Renault, Publicis Conseil) |
| Creative Commerce | 551 entries (1 Grand Prix, 4 Gold, 5 Silver, 9 Bronze, 41 Shortlist, and 491 unawarded) Grand Prix Renault – Cars to Work (Renault, Publicis Conseil) Gold winners Oreo Calls (Oreo, VML) Audience Delivery (iFood, DM9) Samsung Throwback Deals (Samsung, MRM) SHT (IKEA, Edelman) |
| Innovation | 231 entries (1 Grand Prix, 1 Gold, 2 Silver, 4 Bronze, 15 Shortlist, and 208 unawarded) Grand Prix Voice 2 Diabetes (KVI Brave Fund INC, Klick Health) Gold winner AXA – Three Words (AXA, Publicis Conseil) |
| Luxury and Lifestyle | 188 entries (1 Grand Prix, 1 Gold, 2 Silver, 3 Bronze, 13 Shortlist, and 168 unawarded) Grand Prix Loewe x Suna Fujita (Loewe, Loewe) Gold winner AYA NAKAMURA: Haut Niveau, by Lancome (Lancome, Publicis Luxe) |
| Glass: The Lion for Change | 165 entries (1 Grand Prix, 1 Gold, 2 Silver, 3 Bronze, 10 Shortlist, and 148 unawarded) Grand Prix Transition Body Lotion (Unilever, Ogilvy) Gold winner Pink Chip (Degiro, UN Women, AKQA) |
| Grand Prix for Good | Three entries The first speech. Russia (Reporters Without Boders, Innocean Berlin) The first speech. Turkey (Reporters Without Boders, Innocean Berlin) The first speech. Venezuela (Reporters Without Borders, Innocean Berlin) |
| Sustainable Development Goals | 588 entries (1 Grand Prix, 4 Gold, 5 Silver, 10 Bronze, 50 Shortlist, and 518 unawarded) Grand Prix Renault – Cars to Work (Renault, Publicis Conseil) Gold winners Pink Chip (Degiro, UN Women, AKQA) Filter Caps (Filsa Colombia, Ogilvy Colombia) Sightwalks (Sol Cement, Circus Grey) The move to -15 (DP World, Edelman) |
| Health and Wellness | 1252 entries (1 Grand Prix, 5 Gold, 14 Silver, 18 Bronze, 91 Shortlist, and 1123 unawarded) Grand Prix The last Barf Bag (Dramamine, FCB Chicago) Gold winners Michael Cerave (Cerave, Ogilvy PR) Fit my Feet (Buckaroo Footware, McCann) Protectasbih (Saudia Airlines, Leo Burnet) Child Wedding Cards (UN Women, Impact BBDO) Paper Organs (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett) |
| Lions Health Grand Prix for Good | One entry Child Wedding Cards (UN Women, Impact BBDO) |
| Pharma | 224 entries (1 Grand Prix, 1 Gold, 2 Silver, 3 Bronze, 15 Shortlist, and 202 unawarded) Grand Prix Magnetic Stories (Siemens Healthineers, Area 23, an IPG Health Network Company) Gold winner Voice 2 Diabetes (KVI Brave Fund INC, Klick Health) |
| Creative Effectiveness | 302 entries (1 Grand Prix, 2 Gold, 5 Silver, 7 Bronze, 20 Shortlist, and 267 unawarded) Grand Prix It has to be Heinz (Heinz Ketchup, Rethink) Gold winners #TurnYourBack (Dove, David) World Cup Delivery (Pedidosya, GUT) |
| Creative Strategy | 809 entries (1 Grand Prix, 4 Gold, 9 Silver, 13 Bronze, 52 Shortlist, and 730 unawarded) Grand Prix A piece of me (KNP, Dentsu Creative) Gold winners Pink Chip (Degiro, UN Women, AKQA) Inclusive by design (Mastercard, McCann XBC) Code my crown (Dove, Edelman) Inflation Cookbook (Skipthedishes, Dentsu Creative) |
| Titanium | 200 entries (1 Grand Prix, 3 Gold, 15 Shortlist, and 180 unawarded) Grand Prix Doordash-all-the-ads (Doordash, Weiden+Kennedy) Gold winners Meet Marina Prieto (JC Decaux, David) The Move to -15 (DP World, Edelman) The everyday Tactician (XBOX, McCann) |
In addition to the Grand Prix and Gold winners, several other prestigious awards were given out at Cannes Lions 2024, recognizing outstanding achievements across various creative industry sectors. WPP, Omnicom, and Interpublic Group were awarded the title of Creative Company of the Year, highlighting their exceptional contributions to the field. Ogilvy, Publicis Worldwide, and DDB Worldwide were honored as the top Networks of the Year. Rethink, Edelman, and Serviceplan Agenturgruppe were celebrated as the leading Independent Networks of the Year.
Publicis Conseil from Paris, Rethink from Toronto, and Ogilvy from New York were named the top Agencies of the Year. Rethink Toronto, Edelman London, and Klick Health Toronto received the award for Independent Agency of the Year. The Palme d’Or, which recognizes the best production companies, was awarded to Smuggler, Revolver, Uncharted Limbo Collective, O Positive, and Iconoclast. Finally, Coca-Cola, Heineken, and Apple were celebrated as the Creative Brands of the Year, underscoring their innovative and impactful contributions to the industry.
Congratulations, once again, to all the winners! 🙌
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