If you’re a big-time app creator, you might have a big budget to spend on getting people to use your app. But if you’re just starting out or don’t have a big spending bucket, you’ve got to be very smart about how you spend your resources on acquiring new users for your apps. It might seem tough but don’t worry, you can still run successful campaigns without breaking the bank.
First, organize all your information before spending money on ads. You need to know who your best users are and what your competition is up to. If you’ve run ad campaigns before, you’ll know which ones worked and which didn’t. Focus on the ones that give you the best results. And don’t forget to try out free or low-cost marketing ideas like social media posts, getting featured in the news, or teaming up with other apps.
Remember, gaining users isn’t a one-time event; it’s an ongoing process. You must keep testing different things to see what works best, and adapt your strategy to keep it fresh and up to date.
We gathered seven tips to help you get users on a budget:
- Know your audience and gather lots of data before you start: what kind of people use your app? What are the retention rates? How are people using and engaging with your app? Before jumping into UA, ensure a clear understanding and overview of the current status of things.
- Keep an eye on what your competition is doing, and don’t be afraid to copy them if it works: there is no need to reinvent the wheel. Take a close look at what others are doing, and if it is working for them, you might want to try it out, too, adding your magic touch to it. Be on top of new market features, improvements, and innovation.
- Ensure your app looks good and is easy to use from the beginning: first impressions are key. Remember that mobile users’ opinions are formed very quickly, so make sure your app is easy for users to discover, install, register, and use. Make it intuitive and attractive, and make sure to take advantage of all channels and content possible to engage and instruct users.
- Use free or low-cost ways to reach users, but don’t be afraid to spend a little money if it’s worth it: the world of Social Media has brought a lot of potential to organic user acquisition, so make sure to take advantage of it as much as possible. Build a strong and consistent brand, keep posting, and bring valuable content to your followers and potential users. You might want to try it this way, but remember that investing money in ads will help you reach bigger audiences faster.
- Offer users free stuff to try out your app, encourage them to share it with their friends, and reward them with cool perks: nothing is quite as powerful as a good recommendation from someone you know. Offer free benefits like in-app currency or free shipping, and allow users to involve their friends and family through social media, emails, and texts in exchange for more benefits. This can temporarily create a snowball effect and result in more people getting the app.
Users love rewards and loyalty programs, so make sure to deliver them in key moments through their journey in your app.
- Create content that your users will love and share: content is king. Keep writing, designing, producing, and sharing content that is specifically made for your user. Contribute to their knowledge, experience, and skills through valuable content. The internet and Social Media have provided an extensive universe of opportunities for this.
- Get the word out about your app by reaching out to journalists and influencers, or team up with other apps to promote each other and grow your user base: it is self-explanatory, but don’t be afraid to reach out to others and share the news of your app. Create a good pitch about your new launch or feature upgrade to get their attention, and make sure to deliver it on time. Cross-promotion is also commonly used between complimentary apps (not direct competitors) that most likely have similar users.
We hope these seven tips help you develop your user acquisition strategy. To take things to the next level, check out Tappx’s solutions and contact us.
