The 10 best Marketing Books you should read in 2025

In the fast-paced world of marketing, staying ahead of the curve requires continuous learning, adaptation, and a deep understanding of emerging strategies. Whether you’re a seasoned marketing professional or just starting out, the right books can provide invaluable insights to sharpen your skills, broaden your perspective, and fuel your creativity. In this post, we’ve curated a list of 10 must-read marketing books that offer practical strategies, timeless wisdom, and innovative approaches to help you thrive in today’s competitive landscape. From growth hacking and brand storytelling to customer-driven marketing and strategic decision-making, these books will not only inspire you but equip you with the tools to take your marketing efforts to the next level.

CMO to CRO by Mike Geller, Rolly Keenan and Brandi Starr

In CMO to CRO, the authors lay out a bold roadmap for marketing leaders ready to break down silos and drive real revenue growth. This isn’t just another marketing playbook—it’s a wake-up call to step up as a business leader who unites customer experience, marketing, and sales around one goal: sustainable growth. If you’re a marketing executive looking to lead beyond your department and turn CX into your company’s most powerful growth engine, this book is your blueprint.

The copy book by David Abbott and Dan Wieden

A timeless classic brought back to life, The Copy Book is the ultimate playbook for anyone serious about the craft of copywriting. With insights from 53 legendary creatives—like David Abbott and Dan Wieden—it teaches you how to write with impact, clarity, and persuasion. Whether you’re crafting web copy, ads, or speeches, this book is a must-read for marketers and storytellers looking to master the art of words.

Scientific Advertising by Claude Hopkins

Scientific Advertising by Claude Hopkins, first written in 1923, remains a cornerstone in understanding consumer behavior and effective advertising. In this book, Hopkins outlines proven strategies for creating ads that consistently generate results. He emphasizes the importance of evidence-based advertising and provides methods for testing ad effectiveness. Hopkins teaches how to write copy that sells, measure its impact, and make advertising a predictable and cost-effective investment. With examples of his own work, this book is a must-read for anyone in business, sales, or advertising, offering timeless insights into what drives consumer purchasing decisions.

The 1-Page Marketing Plan by Allan Dib

Say goodbye to guesswork and hello to a proven, fast-track system for business growth. In The 1-Page Marketing Plan, Allan Dib ditches the fluff and delivers a bold, no-nonsense approach to creating a marketing strategy that works—literally on a single page. Perfect for entrepreneurs and small business owners, this book teaches you how to attract ideal customers, outsmart competitors, and grow profitably without wasting time or money. If you want a clear, actionable plan that gets results, this is your new playbook.

Forget the funnel by Georgiana Laudi and Claire Suellentrop

If your SaaS marketing feels like a guessing game, this book is your antidote. Forget the Funnel introduces the Customer-Led Growth Framework—a strategic approach to truly understand your customers, align your marketing to their journey, and drive real, sustainable revenue growth. It’s not about more tactics—it’s about smarter ones. A must-read for SaaS teams ready to move from frustration to focus.

Building a Story Brand 2.0 by Donald Miller

Cut through the noise and get your message heard. In this updated edition of his bestselling classic, Donald Miller refines the StoryBrand framework—a powerful tool that helps businesses clarify their message and connect with customers. With seven universal story elements at its core, this book is a must-have for anyone who wants to craft clear, compelling brand communication that actually drives growth. Whether you’re running a startup or leading a global brand, this is how you turn messaging into momentum.

This is Marketing by Seth Godin

Seth Godin distills decades of marketing wisdom into this powerful, no-fluff guide to doing meaningful work that resonates. This Is Marketing isn’t about hype—it’s about connection. With sharp insights and real-world examples, Godin shows how to build trust, define your audience, and create value that truly matters. A must-read for anyone looking to market with purpose in a world that’s tired of being sold to.

Hacking Growth by Sean Ellis and Morgan Brown

This is the go-to guide for anyone serious about scaling a business fast. Hacking Growth breaks down the exact strategies behind the explosive success of companies like Airbnb, LinkedIn, and Dropbox—revealing that their meteoric rise wasn’t luck, but method. With a mix of agile testing, customer obsession, and smart data use, this book shows you how to attract, retain, and engage users effectively. Whether you’re a startup founder or part of a massive enterprise, it’s your blueprint to sustainable, scalable growth.

Made to stick: Why some ideas survive and clothes die by Chip Heath and Dan Heath

Why do some ideas thrive while others fade away? Made to Stick dives into the science behind what makes messages memorable. The Heath brothers unpack six key traits of sticky ideas—simplicity, unexpectedness, concreteness, credibility, emotion, and story—and show how to use them to make your message resonate. Whether you’re pitching a product, teaching a class, or crafting a viral campaign, this book is a must-read for anyone who wants their ideas to be heard, remembered, and acted on.

22 Immutable Laws of branding by Al Ries

The 22 Immutable Laws of Branding by Al Ries and Laura Ries is a must-read for anyone looking to build a standout brand in today’s crowded market. The book presents 22 straightforward laws that guide successful branding strategies, including concepts like narrowing focus to strengthen your brand, owning a word in the consumer’s mind, and welcoming other brands to grow a category. Drawing insights from global giants like Coca-Cola, Xerox, and Starbucks, this book offers practical and expert advice on how to create a world-class brand that stands the test of time.

Everybody writes: Your go-to guide to creating ridiculously good content by Ann Handley

Everybody Writes by Ann Handley is an essential guide to creating compelling and effective content that resonates with your audience. In this newly updated edition, Handley offers practical advice, new examples, and expanded chapters reflecting the evolution of content marketing. With a focus on writing strategies, content production, and best practices, the book helps marketers craft engaging, trustworthy content that attracts and retains customers. Whether you’re refining your writing skills or learning new techniques, this guide will inspire and equip you to create impactful content that drives real results.

Conclusion

Marketing is an ever-evolving field, and the key to success lies in staying informed and agile. The books featured here provide diverse perspectives and practical advice that can be applied to various stages of your marketing journey. Whether you’re building a brand from scratch, trying to scale your business, or simply looking for new inspiration, each of these books offers valuable lessons that can transform your approach. By diving into these recommendations, you’ll gain the knowledge and strategies needed to navigate the complexities of modern marketing, drive growth, and make a lasting impact on your audience. Happy reading and good luck with your marketing journey!